To spread the love (and deliver the sandwiches), Helga’s needed to securely collect payment and recipient info. This e-commerce solution was implemented through a branded Shopify theme with custom functionality.
To ensure that sandwiches were purchased for people within the delivery zone, an initial screening process asked for the recipient’s postcode. At this stage, we also asked for the purchaser’s email address to cross-reference other purchases with a custom-built Shopify app to enforce the limit of one sandwich per customer.
Should the user’s IP address or the recipient’s postcode be outside of the delivery zone, the user would be prompted to create and share a virtual sandwich.
Using the interactive interface, the user can send their bespoke virtual sandwich with a note via Facebook. This required a custom application to generate an image from the HTML to then attach to the Facebook share.
Over 500 sandwiches were sent to hungry customers in Sydney and Melbourne plus thousands of virtual sandwiches shared socially, with all revenues donated to Food Bank Australia.