i build experiences
from the ground up.

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hi, i'm amanda grace.

Hi! I’m Amanda Grace – or AG for short. I’m a Sydney-based user experience and product professional with several years experience designing and developing interactive solutions for startups across the U.S. and Australia. I now lead the UX and Product teams at Uber Carshare, working hard to achieve our mission of freeing people and the planet from the ‘one person, one car’ mentality.

my work.

uber carshare

Australia's largest peer-to-peer car sharing platform

coca-cola motion menu

An ordering interface built with Microsoft Kinect technology

hey agents

A web app connecting property owners and real estate agents

whisky loot

An e-commerce solution for a whisky subscription service

tal

A campaign microsite for reserving skin-check appointments

bond intelligent care

An SDK designed to build trust in the service and its physicians

my thoughts.

lessons from hollywood: how to write diverse user personas

User personas – like many other things in this world – have a bit of a diversity problem. Here’s what we can learn from this year’s Oscars.

how to stop designing stupid products: listen to your user

The best entrepreneurs don’t know better than their users – they know how to listen to them.